A long ten years, the spring and autumn are full. The World Tourism Cities Federation (hereinafter referred to as "the Federation") is about to celebrate its tenth anniversary. On September 15, 2012, initiated by Beijing and formed by many world-renowned tourist cities such as Berlin, Los Angeles and Barcelona, ​​the World Tourism Cities Federation held its inaugural meeting in Beijing, marking the world's first city-based international tourism Organization is born.

　　President Xi Jinping pointed out: "Tourism is a bridge for spreading civilization, exchanging culture and enhancing friendship", "Tourism is an important channel for exchanges and mutual learning between different countries and cultures". Since its establishment ten years ago, the Federation has always adhered to the core concept of "tourism makes urban life better", and is committed to building a platform for exchanges, cooperation, mutual benefit and win-win among world tourism cities, and helping to build a community with a shared future for mankind. The federation is headquartered in Beijing. After ten years of development, the number of members of the federation has grown from 58 to 237, covering 83 countries and regions around the world, and its influence, guiding force and cohesion in world tourism cities have been comprehensively improved.

　　Build a sharing platform to promote exchanges and cooperation

　　On September 3, 2019, Cai Qi, Secretary of the Beijing Municipal Party Committee, stated at the first plenary meeting of the Leading Group for Promoting the Function Construction of the International Exchange Center in Beijing, promoting the institutionalization of the World Tourism Cities Federation and other institutions.

　　At the beginning of its establishment, the Federation paid great attention to the institutionalization of organizational structure, management and operation, and employment, etc., and established an organizational structure that conforms to international practices, formed a good organization operation and management mechanism, and established a supportive branch management mechanism. , and established a flexible international selection and employment system.

　　Karl Weber, Director of the Federation's Committee of Experts and Rector of the University of Modur in Vienna, said that the Federation is the only global platform for urban tourism stakeholders and plays an important role in providing knowledge exchange and experience sharing for all participants in the urban tourism ecosystem It also plays an important role in assisting tourism destinations in formulating tourism policies and strategic development directions.

　　"The Federation promotes the development of tourism in Punta Cana. Through the Federation, we can interact with the world's famous tourist destinations and exchange development experience." said Ramirez, Mayor of Punta Cana, Dominican Republic.

　　Beijing also actively plays the role of the federation as an international organization platform, strengthens exchanges and cooperation with world tourism cities, serves my country's diplomatic work, and thus expands the international influence of Beijing tourism.

　　In 2017, the Federation sent a delegation to visit the Dominican Republic and held talks with Santo Domingo and Punta Cana, creating favorable conditions for cooperation after the establishment of diplomatic relations between China and the Dominican Republic; in 2019, at the Second Belt and Road Forum for International Cooperation , The Federation signed a cooperation framework agreement with the West African Tourism Organization, and became the only project in Beijing to be selected for the list of outcomes of the forum; in 2021, the 20th anniversary of the establishment of the Forum on China-Africa Cooperation As a co-organizer, it will hold a separate special event - Seminar on Epidemic Prevention and Control and Economic Development.

　　Yang Shuo, secretary general of the federation, said that after ten years of development, the federation has provided all-round services and promoted the development of member institutions, which has enhanced its guiding force in the international tourism industry and enhanced its influence as an international organization. The Federation has become a multilateral cooperation and exchange platform for the world's tourism cities with the most extensive coverage and the most comprehensive industrial chain coverage, and one of the most growing world-renowned international tourism organizations.

　　Create an event brand and gather the strength of members

　　"Building an open, shared, fair and dynamic platform to promote exchanges and cooperation between world tourism cities is the basic responsibility of the Federation." Yang Shuo said that after ten years of cultivation, the Federation has gradually formed the Fragrant Mountain Tourism Summit. A brand that has become the top event in the world tourism industry.

　　Since 2012, the Federation has successfully held 9 Fragrant Hills Tourism Summits in Beijing, Chongqing, Qingdao, Rabat and Fes in Morocco, Los Angeles in the United States and Helsinki in Finland. Tourism transactions, investment negotiations, etc., to promote exchanges and cooperation, and gather the strength of members.

　　"The Fragrant Hills Tourism Summit provides an excellent opportunity for member cities to communicate with each other, share experiences and build cooperative relationships," said Edinburgh Mayor Robert Aldridge. The Edinburgh delegation attended the four Fragrant Hills Tourism Summits, and It has established cooperative relations with many member cities and organizations.

　　"Participating in the Fragrant Hills Tourism Summit can further enhance the tourist attraction of Chisinau, exchange development experience and establish cooperative relations with world-renowned tourist cities." Ian Saipan, Mayor of Chisinau, Republic of Moldova, said that Fragrant Hills The tourism summit can bring together the resources of the global tourism industry, practitioners, government agencies, tourism companies and other stakeholders can jointly focus on global hot tourism issues, share professional knowledge and experience, and reach a consensus on cooperation.

　　Li Na, a foreign employee of the federation and senior business manager of the International Liaison Department, said that the Xiangshan Tourism Summit is one of the important communication platforms for China and the global tourism industry. The summit is held in different cities, allowing more tourist destinations to take this opportunity to promote tourism resources and further promote the development of global urban tourism.

　　Over the past ten years, the Federation has held high-level regional tourism-themed activities in Penang, Malaysia, Casablanca, Morocco, and Bogota, Colombia. Through the holding of Xiangshan Tourism Summit, regional tourism forums and conferences, World Tourism Cooperation and Development Conference and other exhibition activities, it has facilitated point-to-point and face-to-face negotiations between more than 40 tourism cities, more than 200 tourism companies, and more than 2,200 tourism groups, and a total of There are 150 cooperation agreements, and the signed investment exceeds 37 billion US dollars.

　　Carry out academic research and lead the development of the industry

　　The Federation has released the annual "World Tourism City Development Report" for 8 times and the annual "World Tourism Economic Trend Report" for 7 times, which has become the vane of the tourism industry to study and analyze the development of world tourism. It has successively released reports such as the Survey Report on Chinese Citizens' Outbound (City) Tourism Consumption Market, and the Global Smart Tourism City Report, contributing Chinese wisdom to the world tourism industry. Cooperated with the United Nations World Tourism Organization to publish the "Urban Tourism Performance Study", cooperated with the United Nations Development Programme to carry out the "Sustainable Development of World Tourism Cities in the Background of the Epidemic - China Action Research", and cooperated with the International Organization for Standardization to promote "Brand Evaluation of Tourism Cities" "International Standards Research.

　　“The Federation keeps cities well-informed on priorities for promoting tourism through webinars and research reports; by conducting market research, analysing the changing needs of member cities, and providing city policymakers and tourism managers with insights into global issues and trends Executive briefing," said Dr. Roger Carter, Deputy Director of the Federation's Committee of Experts.

　　At the same time, the federation continues to improve the integrated member service system, through six platforms of information, academic, data, activities, cooperation, training and participation in activities, exhibitions, publicity and promotion, industry training, research and consultation, investment and financing, and market cooperation7 A service sector, which has comprehensively improved the service capability and level of members.

　　Yang Shuo said that in the next step, the Federation will intensify its efforts to carry out various forms of exchanges and cooperation, help the construction of the Beijing International Exchange Center, continuously enhance the academic authority and influence of the Federation, and form a number of distinctive academic research brands. Strengthen the federation's international voice and industry leadership, and further optimize and improve 7 service sectors. For members of federations and branches, build different service models and reflect individualized service priorities, improve the ability and efficiency of serving members, enhance the cohesion of members, and strive to build a company that has both Chinese characteristics and international rules with broad influence. powerful international organization.