Today, with the rapid development of science and technology, more and more meteorological resources have been recognized and discovered by human beings, which are directly transformed into new tourism productivity. Meteorological resources are a new strategic resource for tourism development. "Meteorology + tourism" is becoming the most active new field in the utilization of meteorological resources and the innovation of meteorological services and the most direct perception by the people. One of the dynamic new development directions.

　　The opening ceremony of the 2022 Beijing Winter Olympics, through a snowflake and 24 solar terms, used modern technology to stunningly interpret the unique charm of traditional Chinese meteorological culture; the "hundred-meter-level, minute-level" precise weather forecasting service on the Winter Olympics venue, Demonstrated remarkable achievements in meteorological scientific and technological innovation. In April 2022, the State Council issued the "Outline for High-Quality Development of Meteorology (2022-2035)", which clearly proposed to improve the high-quality development level of meteorological service economy and implement the "Meteorological +" empowerment action. "Meteorology + tourism" is becoming the most active new field in the utilization of meteorological resources and the innovation of meteorological services, and the people can most directly perceive it. To this end, the China Meteorological Administration has set up a soft scientific research key project "National Tourism Meteorological Service Development Planning Research". This article is the research result of the subject.

　　1. The logical relationship of the integrated development of "meteorology + tourism"

　　Tourism activities are the spatial flow process in which people temporarily leave the "habitual living environment", return to the natural ecological environment in different places, or visit and stay. In this process, there are at least three inseparable relationships between meteorology, tourism activities and tourism economy.

　　First, there is a natural coupling relationship between tourism and meteorology. Natural meteorological beauty and a warm and comfortable climate environment are undoubtedly an important foundation for the existence and development of a local tourism industry. In particular, the human climate comfort index and the number of tourists have a synchronous and coordinated relationship, reflecting the high sensitivity and synergy between meteorology and tourism. Climate change has brought many negative impacts to the tourism industry, among which the most direct and serious negative impacts are mainly the frequent, strong, widespread and concurrent extreme weather events, which are likely to cause danger to the lives of tourists and bring varying degrees to the tourism economy. risk of loss.

　　Second, meteorological resources are not only background tourism resources, but also strategic tourism resources. Meteorological resources are the general term for meteorological factors or meteorological phenomena that are utilized as productive factors in the production of social material wealth. Meteorological resources that can be utilized by tourism and create value are mainly divided into climatic and environmental resources, weather landscape resources and human meteorological resources. Today, with the rapid development of science and technology, more and more meteorological resources have been recognized and discovered by human beings, which are directly transformed into new tourism productivity. Meteorological resources are new strategic resources for tourism development. In the era of traditional sightseeing and tourism, the development and utilization of weather and landscape resources are highly recognizable, and are usually the first type of meteorological tourism resources developed and utilized by tourist destinations. With the rapid rise of demand for leisure and vacation, health tourism, summer and cold escape, and ice and snow tourism in my country, suitable climatic and environmental resources such as sunshine, precipitation, and wind are not only the basis for nurturing the excellent ecological environment of tourist destinations, but also promote the purpose of tourism. It is a strategic resource for the transformation and upgrading of the local tourism industry structure, and has outstanding resource value for innovating the development of the regional tourism industry and attracting high-quality tourism talents.

　　Third, the development of the mass tourism market requires the deep integration and two-way empowerment of meteorology and tourism. The mass tourism market presents new features such as diversification of consumer entities, diversification of consumer products, quality of consumer experience, globalization of consumption space, and full-time consumption of time. At the same time, security services have become an absolutely rigid demand, which requires tourism at all levels The destination accelerates the in-depth integration and two-way empowerment of meteorology and tourism in "all-round, all-time, all-process, all-factor, and all-field". Among them, "all-round" refers to the comprehensive integration, expansion, innovation and optimization of meteorology and tourism in terms of resources, elements, functions, formats, products, technologies, operation models, and management systems and mechanisms. "Full time and space" means that tourism destinations revolve around the high-frequency activity trajectories of tourists, and according to the overlapping degree of meteorological tourism resources and tourism activities in time and space, the transformation and utilization of resources in the whole space, all-weather and all-weather are carried out, and the development and construction of meteorological tourism resources are carried out. Tourism integration product system. "Whole process" refers to the whole travel activities around tourists leaving and returning to the "usual environment", providing information such as traffic travel weather, tourist destination weather, phenological period for viewing flowers and scenery, time and area of ​​characteristic weather and landscape appearance, and emergency Severe weather forecast warning and other meteorological services. "Total elements" refers to the integration of meteorological tourism resource elements with other tourism resource elements, meteorological service elements with tourism service elements, meteorological product elements with tourism food, accommodation, travel, shopping, entertainment and other product elements, resulting in new functions and new uses. "All fields" refers to meteorology, tourism and related industries and industrial fields, focusing on tourism activities, ecology, production, life, business, livelihood and life systems in the tourism economy, to carry out synergy and integration in all fields, and to innovate institutional mechanisms and management. operating model, resulting in integrated synergy benefits.

　　2. The system framework for the integrated development of "meteorology + tourism"

　　The "Meteorology + Tourism" integration system mainly has seven realization paths, which can be vividly summarized as a seven-color rainbow model, like a rainbow interweaving to draw a beautiful and colorful meteorological tourism world.

　　First, the weather landscape empowers the high-quality development of tourism. The weather landscape is the most changeable, the most magical feature, and the most unattainable natural wonder for tourists, such as the sunrise in the sea of ​​​​clouds in Huangshan, the mirage in Penglai, the golden top of Mount Emei, the smog in Jilin, and the "smooth" in Qinghai. "Mirror of the Sky", "Blue Tears" in Pingtan, Fujian, meteor shower in Ganzi, Sichuan, etc., meteorological wonders have increasingly become the core attractions of tourist photography, camping, cycling, self-driving tours, and scientific research.

　　Second, the climate and environment empowers the high-quality development of new formats such as summer and cold escape and ecological health tourism. A warm and comfortable climate environment is the most basic condition for the development of leisure vacations. Temperature is an important factor affecting tourism suitability and tourism flow. Climate comfort is a direct factor affecting the time and space distribution of tourism passenger flow, which largely determines the purpose of tourism. attractiveness and competitiveness.

　　The third is that ecological meteorological products can enhance the ecological environment value of tourist destinations. Meteorological resources are an important part of directly participating in the operation of the earth's ecosystem. For example, the seasonal changes of the meteorological ecology are affected by factors such as light, heat, water, and wind, creating colorful phenological landscapes in different regions, providing a background for different types of tourism activities such as flower appreciation, red leaf appreciation, colorful forest appreciation and picking. Support, directly expand the time and space value of tourism.

　　Fourth, the humanistic climate empowers the high-quality development of the integration of culture and tourism. my country has accumulated Chinese meteorological culture in the long history of agricultural production, such as the twenty-four solar terms, which is a time knowledge system formed by the Chinese people by observing the annual movement of the sun, and contains rich wisdom of production, life and life. The twenty-four solar terms were included in the UNESCO Representative List of Intangible Cultural Heritage of Humanity in 2016 and presented the unique charm of traditional Chinese meteorological culture at the opening ceremony of the 2022 Beijing Winter Olympics. In China's Tang and Song ci and various literary works, the weather and culture of natural changes can be seen everywhere; festivals, folk customs, architecture, and clothing are all affected by the climate environment.

　　Fifth, various meteorological brands empower regional tourism and industrial development. The China Meteorological Administration, China Meteorological Service Association, etc. have successively launched brand building activities such as China Natural Oxygen Bar, National Meteorological Park, China Climate Good Products, China Climate Livable Cities, and Summer Tourism Destinations. It has played a positive role in improving the efficiency of tourism, enhancing the competitiveness of the tourism market, and expanding the product market.

　　Sixth, meteorological technology equipment supplies and green energy enable the high-quality development of tourism. The research and development and application of meteorological environment monitoring instruments and equipment such as negative oxygen ions and meteorological factors, oxygen equipment, and automatic monitoring and forecasting equipment such as characteristic weather landscapes and phenological landscapes will greatly enrich new meteorological tourism products and services; Meteorological resources such as wind, create new landscapes, new forms of industrial tourism, and new products for areas suitable for photovoltaic power generation, hydropower generation, wind power generation and other green energy production, and enrich the supply system of tourist destinations.

　　Seventh, meteorological services empower the high-quality development of tourism. Meteorological service is an important guarantee for the safe, healthy, convenient and comfortable travel of tourists, and an important foundation for supporting the high-quality development of the tourism industry. Meteorological information has become the necessary service information for public travel, and an important scientific basis for tourism management departments to prevent meteorological disasters and make emergency decision-making. The tourism industry is a comprehensive industry involving a wide range, strong correlation and high degree of marketization. The demand and supply systems are diverse, and the diversified demand for the content and forms of meteorological services is becoming more and more prominent. The reliance on information services is also increasing. In recent years, driven by the demand for tourism diversification, personalization and specialization, the health comfort index, temperature and humidity index, wind efficiency index, ultraviolet index, clothing index, car washing index, outdoor activity suitability index, fishing index, Cold index, allergy index, negative oxygen ion content, good air index, climate comfort index, flower viewing index, various meteorological landscapes, phenological suitable period forecasts and other meteorological service contents, showing a high demand and strong integration of meteorology and tourism. Activity.

　　3. Key Tasks for the Integrated Development of "Meteorology + Tourism"

　　The "14th Five-Year Plan for National Meteorological Development" released in 2021 proposes to meet the people's growing needs for a better life as the fundamental purpose, to promote the integration of meteorology into various economic and social fields, and to improve the ability of meteorological services to ensure the country's economic and social development. It takes the strengthening of climate resources development, utilization and protection, the development of tourism meteorological services, and the improvement of meteorological disaster prevention and mitigation capabilities as important tasks. The "14th Five-Year Plan for National Meteorological Development" proposes three major battles for meteorological development during the "14th Five-Year Plan", namely numerical forecasting, "Meteorological +" empowerment actions, meteorological big data and artificial intelligence applications, and it is clear that meteorological services should be incorporated into travel security system. The "Outline for High-Quality Development of Meteorology (2022-2035)" issued by the State Council in April 2022 further emphasized the need to strengthen the integrated development of meteorology and tourism.

　　At present, the public has a stronger desire for a good climate and ecological environment, and attention to the impact of climate change on tourism has already risen from an academic level to an international organization or a major national action plan. Especially under the current strategic deployment of China to achieve the goal of carbon peaking and carbon neutrality, the deep integration between meteorology and tourism is producing a huge linkage effect, with broad development prospects. In 2018, the "Guiding Opinions of the General Office of the State Council on Promoting the Development of Global Tourism" proposed that it is necessary to promote the integrated development of tourism and meteorological industries, develop and construct natural oxygen bars, meteorological parks and other products, vigorously develop summer and winter tourism products, and promote the construction of a number of summer resorts. A cold holiday destination. To promote the integrated development of "meteorology + tourism", on the one hand, it is to integrate and innovate the value of meteorological ecological products, and on the other hand, to innovate the meteorological tourism service system. Its key tasks are mainly in six aspects:

　　The first is to further improve the tourism meteorological public service system to ensure the health and safety of tourists and the safe operation of tourism. Build a modern tourism meteorological service system that is digital, professional, systematic, intelligent and refined, open and integrated, and shared by all. Innovatively expand meteorological emergency support services for public health emergencies and meteorological services for major tourism activities.

　　The second is to continue to promote the creation of key brands of "Meteorology + Tourism". Continue to promote the creation of National Meteorological Park, China Natural Oxygen Bar, China's Climate Livable City, Summer Holiday Destinations, Cold Holiday Destinations, National Climate Sign Brands, etc., create a multi-level and multi-type meteorological tourism brand system, and expand the scale and influence of the brand , appeal, traction, improve brand quality and comprehensive benefits.

　　The third is to innovate the system and mechanism model to build a characteristic meteorological service system for high-quality tourism development. Keeping close to the needs of high-quality tourism, explore and develop customized personalized tourism weather services based on various tourists and tourism scenarios. Make full use of the new generation of information technology, innovate tourism meteorological services, generate new kinetic energy and new models, improve the refinement and intelligence of tourism meteorological services, improve tourism experience and promote high-quality tourism development.

　　The fourth is to accelerate the cultivation of a trillion-yuan industrial cluster with the integrated development of "meteorology + tourism". Accelerate the cultivation of the modern industrial system of "meteorology + tourism", focusing on cultivating six major industrial clusters: health and wellness tourism industry clusters such as natural oxygen bars for summer and cold escape, tourism-related meteorological service industry clusters, ice and snow tourism industry clusters, "climate good products" industry clusters, Related scientific and technological equipment and supplies industry clusters for tourism meteorological services, and meteorological culture, technology and creative industry clusters.

　　The fifth is to build a leadership coordination mechanism, an investment mechanism, and a guarantee system such as laws, policies and standards to promote the integrated development of "meteorology + tourism". Strengthen the overall leadership organization, promote the coordinated development of tourism meteorological services at all levels, fields and regions, form a strong synergy, and increase and implement financial investment at all levels. Establish and improve relevant laws, regulations, standards, assessment and evaluation mechanisms, and build a standardized, orderly and coordinated modern governance system of "meteorology + tourism".

　　The sixth is to build and improve the science and education support system for the integrated development of "meteorology + tourism". Strengthen cross-integration research, institutional platforms, talent training, and technological innovation, promote the capacity building of collaborative innovation systems, and build an open and collaborative scientific and technological innovation system of "meteorology + tourism".

　　4. Countermeasures and suggestions for deepening the integrated development of "meteorology + tourism"

　　my country's "meteorology + tourism" integrated development has achieved rapid development, becoming one of the most active areas in the development and utilization of meteorological resources and meteorological service innovation. Summer tourism, cold tourism, natural oxygen bars, meteorological parks, climate health tourism, ice and snow tourism, etc. development hotspot. However, there is still a lack of system top-level design and overall planning, and there is still a lack of systematic research on the internal logic, mechanism path, and basic laws of the integrated development of "meteorology + tourism". It is not enough, the tourism utilization of various meteorological and climatic resources is not enough, the "meteorological + tourism" service system, mechanism and service model still need to be reformed and innovated. Insufficient scientific and technological education support for talents in China, insufficient depth of integration of "meteorology + tourism", most meteorological tourism resources development is still in a shallow development state, social investment and financing lack policy guidance, and an integrated industrial system has not yet been formed.

　　In view of the existing problems, opportunities, development priorities and directions in the integrated development of meteorology and tourism, on the basis of the existing integrated development, it is suggested to promote the integrated development of the two from the following aspects, so as to better play the role of meteorology in the high-quality development of tourism of support.

　　First, relevant departments jointly study and formulate "meteorology + tourism" integrated development plans and policies. Formulate the national "Meteorology + Tourism" integrated development plan, issue opinions on promoting the development of "Meteorology + Tourism", increase the special investment of the central government and governments at all levels in the construction of tourism meteorological public services, implement a series of integrated development projects, and introduce a series of major measures. Encourage provinces, autonomous regions and municipalities to formulate plans and implementation plans for the integrated development of meteorology and tourism in each region. Encourage national and regional meteorological (climate) tourism resources surveys, and further find out the background of the integrated development of "meteorology + tourism".

　　The second is to reform the system and mechanism, strengthen the construction of laws and regulations, and innovate the tourism meteorological service model. Improve the co-construction and sharing mechanism of meteorological data resources, and build interconnected and open and shared tourism weather services.

　　Cloud platform and cloud ecosystem. Improve the relevant laws, regulations, standards and technical specifications for the use of various meteorological data to serve tourism. Strengthen the cooperation between meteorological and Internet platforms, and build a professional and intelligent tourism meteorological service platform. Encourage and guide the development of specialized tourism meteorological service enterprises and institutions, and provide personalized and customized tourism meteorological services. Encourage, guide and support insurance companies, rescue agencies, tourism groups, etc. to carry out insurance and rescue services related to tourism meteorological disasters.

　　The third is to support the construction of "meteorology + tourism" professional institutions and the cultivation of cross-research talents. Support the construction of meteorological tourism social organizations and think tank platforms, and support the establishment of major projects of "Meteorology + Tourism". Set up projects in relevant national ministries and commissions, and encourage and guide provinces, municipalities and autonomous regions to set up relevant projects. Encourage qualified colleges and research institutions to train tourism + meteorology graduate students.

　　Fourth, increase social publicity and training for the integrated development of tourism and meteorology. Encourage and support authoritative media to hold public awareness campaigns. Select and promote typical cases of "meteorology + tourism" integrated development, typical cases of meteorological service tourism, and promote experience and demonstration guidance. Support the development of various training courses on the integrated development of meteorology and tourism to improve the level of cross-integrated development. Make full use of the prime time weather forecast of CCTV and local TV stations, and do a good job in public service advertisements for the integrated development of "meteorology + tourism".